mottos and slogans
We believe in Expertism. We will spend vast sums of money with experts for a bag of magic words.
How many people in my City could cough up its slogan?
How many people could cough up that slogan with a straight face?
The State of Alabama has three slogans:
1. Share The Wonder
2. Alabama the Beautiful
3. Where America finds its voice
They don't have the farcical-nonsensical foundation of the wildly successful "Virginia is for lovers" slogan.
Thank you Alabama.
State mottos tend to be more idealistic. Mottos start in Latin. Few are understood.
Audemus jura nostra defendere